From the original idea, we start exploring its possible development and future concrete realization. We design a specific road map to define, step by step with the client, how to reach the desired goals, which are the target audiences and the main outputs of the project, through specific tools such as benchmarking and cluster evaluation, log-frame analysis and monitoring of results. Finally we help to structure a long-term sustainability, identifying the economic needs of the projects and the related proper resources or fundraising strategies. We strongly believe in the legacy of the project and its accountability.


We believe in Audience Development as a strategic process necessary for the growth of a cultural organisation. We guide the client to develop the skills and visions necessary for the activation, care and innovation of audience engagement processes.


Although the definition, the scope of action and the role of the curator are not unequivocal, in the field of visual arts this figure is often defined as the elephant in the room, the absent presence that prepares the possible geometries of the spectator's gaze on the artwork, a mediator of the narrative, aesthetic and finally political discourses of the artist for the wider audience. Our promotion strategies import the approach of curatorial studies into the performing arts, to assist our clients in the development and the sthrenthening of their own artistic discourse.


We believe in facilitation as a necessary tool for positive, shared and conscious change. We support organisations to internally activate new ways of managing resources and critical issues. We also support the client in the development of participatory processes as drivers of new possibilities for relations with audiences and communities, and as triggers for a different way of inhabiting their territories.


Our background rooted in the field of political sciences, nourished by the public debate about the need of increasing evidence-based policies to demonstrate political accountability and reliability of decision-making to public opinion, brought us to a result-based management approach working with cultural projects. Monitoring and evaluation of impacts is our focus. More and more private and public institutions for funding programmes for culture ask project leaders to prove the social impacts of their actions in order to benefit from their help and align to long-term policies. The evaluation of results, though, is not only important to demonstrate accountability to investors or funders but also to prove the social responsibility of an action and build its legacy in the future, learning by achievements and mistakes. We support the client in this process selecting together key indicators to monitor outcomes, reporting findings and analyzing them.

Current and previous collaborations

Schermata 2020-11-30 alle 18.42.10.png
Natiscalzi Logo.png
Logo Conversazioni 2017.png

Research and mobility grants